• Sarah Cole Digital Client Loreal
  • Sarah Cole Digital Client Yellow Tail
  • Sarah Cole Digital Client Village Roadshow
  • Sarah Cole Digital Client T2
  • Sarah Cole Digital Client IBM
  • Sarah Cole Digital Client My Fun
  • Sarah Cole Digital Client XNDO
  • Sarah Cole Digital Client RCorporation
  • Sarah Cole Digital Client AAMI Kooyong Classic
  • Sarah Cole Digital Client Sunraysia
  • Sarah Cole Digital Client Guardian
  • Sarah Cole Digital Client Preshil
  • Sarah Cole Digital Client Morgan Wealth Managment Group
  • Sarah Cole Digital Client Mirvac
  • Sarah Cole Digital Client Australian Property Institute
  • Sarah Cole Digital Client Gary Smorgan

Sarah Cole Producer, Designer, Web Geek

sarah cole

With roughly eight years worth of experience in the digital space I have seen tremendous evolution of digital marketing and strategy over the years. It is the culmination of this experience that lends me to a well placed position to oversee online projects to their ultimate goals and outcomes.

My personal evolution began as a digital designer turning towards online development and ultimately consultancy and strategy. This has allowed me to cover the entire gamete of a websites life cycle, not only in a theoretical sense but in the very structural foundations on which they are built.

I have developed a complex technical understanding of the digital space including programming languages, information architecture, social media strategy, best design practices and Search Engine Optimization. I have personally worked with hundreds of different media platforms covering Content Management Systems, Intranets, Online learning tools, Forums,VOIP (Voice over Internet Protocol) and social blogging frameworks. It is the culmination of this experience that allows me to present the best possible pathway for your digital project.

Project Management

I have years of extensive direct experience as a hands on producer and digital project manager. I have managed small to medium sized projects and worked within a team on million dollar plus deliverables. I am confident in managing multiple projects at any given time and perform consistently to required deadlines. As a producer my strength lies in my excellent communication skills and presentation coupled with technical knowledge, strategic thinking and problem solving capacity.

My skill set includes;

  • Leading and managing a digital team
  • Cost-benefit analysis
  • Creation of functionality specification from a clients brief
  • Wireframes
  • Cost estimates and budgets based on technical functionality
  • Site Map creation
  • Sourcing and managing designers and developers to deliver a technical solution
  • Assessing technical solutions and software platforms for delivery
  • Platform training with client
  • Client facing accounts management
  • Time management and job allocation using mainly the BaseCamp project management software.
  • Usability testing with focus groups
  • Presentation and client relationship management

Development

  • Strict (X)HTML
  • CSS
  • Ajax & Javascript (Jquery is the shizzle)
  • PHP
  • MySQL
  • EDM (Email Direct Marketing)
  • Cross browser compatibility
  • Website Architecture
  • Usability Testing
  • Website performance optimization
  • CMS delivery (Joomla, Wordpress, Drupal, Magento and a number of proprietary)
  • Hosting and Domain Management

Digital Marketing & Strategy

  • Key word Strategy
  • Analytics and SEO, technical delivery and strategy
  • SEO website auditing
  • Online community creation
  • Link building

Design

  • Adobe CS5 Master Suite
  • Knowledge of best usability practices
  • Information Architecture