A wireframing tool that is really great for creating visual documentation when dealing with information architecture (IA). It is currently my wireframing tool of choice although there is one downside... when transforming grouped symbols and stencils, text doesn't resize on the fly. The program does make up for this error with great templating options, shared layers and intuitive interface. The pro version also supports Microsoft VISIO filetypes which is great for compatability and sharing. Supported only by Mac sorry PC.

An extremely simple yet great tool for quickly and effectively creating a digital budget breakdown. The project elements are fully customizable and whilst the interface is online, you can still create a print ready pdf of your estimations. This kind of tool is great for a freelancer or small operation. The pre populated fields can give you a solid starting point on the elements of your project you should be effectively quoting on.

An invaluable tool to define your market base and analyze your competition with quantifiable data to position yourself in the digital marketplace. Once you've analyzed who your customer base is, Quantcast can also help you define where to extend them to and how to access them. The cornerstone of Quantcast is to define your audience and then find where your missing them. The only downfall of course is that the tool is US based, a massive let down really. It still remains useful to replicate the results and apply to an Australian alternative, because hey let's face it we share a common point or two with the states. It gets three stars only because of it's US centric status, however it is such a ground breaking tool that we feel it deserves to make the ranks of our resource page.

This does seem a little gimmicky but if your looking for a quick snapshot of your company name across the board it does illustrate quite well. Basically it searches your name and determines the status of it's existence throughout social media, Search Engines and Domain availability, so it's quite the handy one. It also measures your names performance on a percentage basis within the social media ranks, how much it's represented throughout the twitter's and face book's of this world. The tool really does come into it's own when you are creating a brand name from scratch and your looking for something unique and somewhat unsaturated. It's harsh and it will tell it how it is if you choose a name that is too generic. It gets three and a half stars mainly for it's great interface and quick illustrative snapshot of a name.

Email marketing is fast becoming the cornerstone of supportive collateral for any digital presence. The campaign monitor interface allows you to design, upload and send HTML emails to your customer database, quickly, seamlessly and cued to your time schedule. The platform allows for testing and quick delivery and can also tie into your website sign up form to automatically populate your customer database. Once the campaign has been delivered you can access an array of analytics that will inform you who the message reached, who clicked where and bounce rates, allowing you to further tweak your customer database potential. You can also have a base template upon which all your HTML emails are created without requiring any coding knowledge. Four and a half stars because it is hands down the best on the market.

A visual representation of the most and the least powerful keywords in your site. This is a great and fun way to quickly assess how your keywords look particularly to search engine robots. It can also highlight words that perhaps you should be avoiding but are coming up in your text despite your efforts. Wordle uses your source code so is a fairly good representation of how spiders would see your site.